Three things we look at on the first call
Owners expect the first call to be about price. It is about three things, and none of them needs a document.
Who holds the customers. If the customer stays because of the company — the route, the contract, the certification, the person who answers the phone at six in the morning — the business is transferable. If the customer stays because of the owner personally, what is for sale is a friendship, and friendships do not transfer at closing. This single question explains more about a price than any multiple.
Whether the owner is the bottleneck. We ask what happens when they take two weeks off. The honest answer is usually that the company holds but nothing new gets decided. That is a good answer: it is fixable, and it is the most common case in a company built by one person over twenty years. The answer we worry about is the one where nobody can say.
Whether one number is at hand. We do not ask for a data room on a first call. We ask for one figure — revenue per employee, or the gross margin on last year’s biggest job — and we listen to how long it takes. Owners who run their company day to day know it without looking. When the number takes a week to arrive, what we have learned is not about the number.
None of this is about price, because once those three answers exist the price is arithmetic. What the three answers decide is whether there is anything to do arithmetic about.
If you recognized your company in the second point, that is the ordinary case, and it is the one we like.
ARCA · PLANTATION, FLORIDA